SNCF E– Voyageurs

The French travelling system decided to reduce the different transportation apps into one, allowing beginning-to-end travel bookings using multiple sustainable transport options.

We got tasked to create their new identity using mobility data.


Year: 2019
Client: SNCF
Agency: Landor

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We designed a logo system that became the protagonist of the identity, translating data into a graphical representation of the journey. The result is a flexible identity that reflects the easiness of travel.

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Art Direction

Yasmin Soto & Nicolás Gloazzo

Copy

Quentin Ronceray

Creative Direction

Jérémie Barry

© 2022 Yasmin Soto. All rights reserved.