SNCF E– Voyageurs
The French travelling system decided to reduce the different transportation apps into one, allowing beginning-to-end travel bookings using multiple sustainable transport options.
We got tasked to create their new identity using mobility data.
Year: 2019
Client: SNCF
Agency: Landor
We designed a logo system that became the protagonist of the identity, translating data into a graphical representation of the journey. The result is a flexible identity that reflects the easiness of travel.
Art Direction
Yasmin Soto & Nicolás Gloazzo
Copy
Quentin Ronceray
Creative Direction
Jérémie Barry