BURN: The Roast Show
With roast shows becoming the next big thing in Germany, Comedy Central decided to invite several comedians for a series of battles that would lead to a Final Roast.
With the lockdown around the corner, we were tasked with creating a 360° title branding concept that allowed the audience to immerse themselves into the show and react to the show from their homes.
Year: 2020
Client: Comedy Central Deutschland
Agency: MOTOR Kommunikation
Since roast shows come really to live with the audience's reaction, we looked for an alternative that allows for viewer interaction. Inspired by the style of comic-books, we developed an dynamic and flexible layout where images become sound.
Concept & Design
Yasmin Soto
Creative Direction
Frederik Hofmann & Volker Jensen