CC Image Campaign
In 2020, our research showed that people were aware of Comedy Central, but not of it's presence in Germany.
We decided that nobody should get around Comedy Central anymore by introducing a brand that is a joke on its own, with headlines that showed we could make fun of ourselves.
Year: 2020
Client: Comedy Central Deutschland
Agency: MOTOR Kommunikation
A bit of craft was needed when creating the main prop for the Comedy Central box. To prevent getting a shimmering effect, instead of wrapping the box in foil, we decided to paint and print the box. The roughness of the technique really gave it a worn-down warehouse look.
Art Direction
Yasmin Soto & Maarten Dijk
Copy
Thomas Rendel & Nathalie Amegaschie
Creative Direction
Frederik Hofmann & Volker Jensen