Hue
A great tea needs a long infusion time. We wanted to create a brand that celebrates the amount of patience a good cup of tea needs and graphically show that it can be worth waiting for.
The take on the branding was the fact that you can meassure time with the color change.
Year: 2019
Client: Internal
Agency: Landor
How to know if a tea is perfect without tasting it? Is it the smell? The texture? No, it’s the color. Hue explores color as a new measure of time that relies purely on instinct.
Concept & Design
Yasmin Soto