Mayenda Tequila
In 2021, Campari set off to create their first tequila brand inspired by the legend of Mayahuel, the Aztec goddess that is embodied as an agave. Her tragic love story culminates with her murder and is then buried by her lover, only to be reborn as a majestic agave plant.
We received the name and label. Our brief was to explore design routes that created a brand identity and a golden treat of distinctive assets.
Year: 2021
Client: Campari
Agency: Design Bridge
The cycle of death and rebirth is a constant pattern in the life of agave plants and the tequila making process. The identity pays tribute to Mayahuel's spirit that pulsates constantly through every drop of tequila.
Art Direction
Yasmin Soto
Copy
Kim McClure
Creative Direction
Dan Bull